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About The Shop

Welcome to Hi Sweetheart, a little gift boutique located in the heart of beautiful La Jolla, California. The shop is filled with hand-picked gift items from crafts-people and small companies from around the world. Hi Sweetheart prides itself on its unique blend of distinctive jewelry, fun & functional kitchenware, letter-pressed stationery, delightful books, lovely candles, and darling baby gifts. It's the place to find gifts for all occasions and a little something for everyone!

I'm Molly Rossettie, the owner! I'm an Orange County native who recently relocated back to the land of sun and palm trees after living on the East Coast for seven years. After graduating from UC Berkeley with a degree in Art History, I packed my bags and moved to the Big Apple, New York City where worked at The American Federation of Art in education and FXFowle, an architecture firm, in the marketing & public relations department.

In 2009, I moved about 100 miles south to the City of Brotherly Love, Philadelphia, with my husband, John. Here's where the story gets interesting….After a fruitless job search, the light bulb went on..."I think I'm going to open a store"! With highlighter in hand, I read "Retail for Dummies" cover to cover and created The Little Apple, a small gift boutique in the Manayunk neighborhood of Philadelphia. With little formal retail experience, but a lot of creativity, style, family support, trial and error, DIY marketing, long hours and heavy lifting, I grew The Little Apple into a well-loved and award winning gift boutique.

In June of 2013, I sold The Little Apple to a loyal customer and relocated to my home state of California with my husband and french bulldog, Penny. After getting settled in La Jolla, I worked at the Museum of Contemporary Art San Diego in the bookstore. While helping customers, designing displays and unpacking new merchandise, I was bitten by the retail bug again and began the planning for my next adventure, Hi Sweetheart! On March 17th, I swung open the door and I am so excited to share the store's unique style & fun atmosphere with San Diego!